Legal

Privacy Notice

Last updated: 11 June 2026

Who we are

Database Reactivation is a trading style of Rabbit Rabbit Limited, a company registered in England and Wales, company number 04524080. Our registered office is 46 Hullbridge Road, South Woodham Ferrers, Chelmsford, Essex CM3 5NG, and our business address is 37 Westminster Buildings, Theatre Square, Nottingham NG1 6LG. If you have any questions about your data, contact us at hello@databasereactivation.co.uk. We are registered with the Information Commissioner’s Office (ICO), registration number 00014396019.

This notice explains how we handle the personal data of people who visit our website and use our tools. Separately, when a business engages us to reactivate its customer database, we act as that business’s data processor under a separate Data Processing Agreement - see “When we run campaigns for our clients” below.

What we collect

• Reactivation Calculator: your email address, business sector, the size of your dormant list, your average order value, your main lead source, and your cost per lead.
• When you book a call: your name, email address and scheduling details (handled through Cal.com).
• Technical data: IP address, browser and device information, and timestamps.

Why we collect it

• To calculate and show you an estimated reactivation revenue range.
• To contact you about your result and how our service could help your business.
• To arrange and manage discovery calls.
• To run, secure and improve the website and prevent abuse.

Lawful basis

We process your data on the basis of consent (which you give when you submit the calculator or book a call) and legitimate interest for operating and securing the site and following up with businesses that have shown an interest in our service. You can withdraw consent or object at any time by emailing us.

When we run campaigns for our clients

When a business engages us to reactivate its database, that business is the data controller and we act as its data processor under a written Data Processing Agreement. We only send SMS where our client confirms a valid lawful basis under PECR and the UK GDPR. Every message identifies the sender and offers a clear opt-out, which we honour promptly. We do not use a client’s contacts for our own marketing.

Who we share it with

We use a small number of trusted providers to deliver our service: Supabase (database hosting, UK region), Vercel (website hosting), and Cal.com (call bookings). For client campaigns we also use an SMS provider and an AI provider, as set out in the relevant Data Processing Agreement. We never sell your data.

Where it’s stored and international transfers

Your data is held primarily in the UK and EEA. Where a provider processes data outside the UK, we ensure an appropriate safeguard is in place (UK adequacy regulations, or the UK International Data Transfer Agreement / Addendum to the EU Standard Contractual Clauses).

How long we keep it

We keep calculator and enquiry data for as long as you are a prospective client (typically up to 24 months from your last interaction with us), unless you ask us to delete it sooner. Data we process for client campaigns is kept only as set out in the relevant Data Processing Agreement.

Your rights

You can ask us to:

• Show you what we hold about you
• Correct anything that’s wrong
• Delete it, or restrict or object to how we use it
• Provide it in a portable format
• Stop sending you marketing (use the opt-out in any message, or email us)

If you received an SMS as part of a campaign we run for one of our clients, that client is the controller of your data; we will pass your request to them and assist as their processor.

Cookies

We use only the strictly necessary cookies needed to run the site. We don’t use third-party advertising or tracking cookies.

Complaints

If you’re not happy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the chance to put things right first, so please contact us before raising a complaint.