Legal

Privacy Notice

Last updated: 3 August 2026

This notice explains how we handle the personal data of people who visit our website and use our tools. Separately, when a business engages us to reactivate its customer database, we act as that business’s data processor under a separate Data Processing Agreement - see “When we run campaigns for our clients” below.

Who we are

Database Reactivation is a trading name of ProfitWize, a partnership based in England and Wales. Our business address is 37 Westminster Buildings, Theatre Square, Nottingham NG1 6LG. If you have any questions about your data, contact us at hello@databasereactivation.co.uk. We are registered with the Information Commissioner’s Office (ICO), registration number ZC199096.

What we collect

• Reactivation Calculator: your email address, business sector, the size of your dormant list, your average order value, your main lead source, and your cost per lead.
• When you book a call: your name, email address and scheduling details (handled through Cal.com).
• Technical data: IP address, browser and device information, and timestamps.

Why we collect it

• To calculate and show you an estimated reactivation revenue range.
• To contact you about your result and how our service could help your business.
• To arrange and manage discovery calls.
• To run, secure and improve the website and prevent abuse.

Lawful basis

We rely on the following lawful bases under the UK GDPR:

• Consent - when you submit the Reactivation Calculator or book a call, so we can show you your result, contact you about it, and arrange your call. You can withdraw your consent at any time by emailing us; this won’t affect anything we did before you withdrew it.
• Legitimate interests - to operate, secure and improve the website, to prevent abuse, and to follow up with businesses that have shown an interest in our service. Where we rely on legitimate interests to contact you, you can object or opt out at any time.

Do you have to provide your data?

Providing your data is not a statutory or contractual requirement. If you choose not to give the information the calculator or booking form asks for, we simply won’t be able to show you a result or arrange your call.

When we run campaigns for our clients

When a business engages us to reactivate its database, that business is the data controller and we act as its data processor under a written Data Processing Agreement. We only send SMS where our client confirms a valid lawful basis under PECR and the UK GDPR. Every message identifies the sender and offers a clear opt-out, which we honour promptly. We do not use a client’s contacts for our own marketing.

Who we share it with

We use a small number of trusted providers to deliver our service: Supabase (database hosting, UK region), Vercel (website hosting), and Cal.com (call bookings). For client campaigns we also use an SMS provider and an AI provider, as set out in the relevant Data Processing Agreement. We never sell your data.

Where it’s stored and international transfers

Your data is held primarily in the UK and EEA. Where a provider processes data outside the UK, we ensure an appropriate safeguard is in place (UK adequacy regulations, or the UK International Data Transfer Agreement / Addendum to the EU Standard Contractual Clauses).

How long we keep it

We keep calculator and enquiry data for as long as you are a prospective client (typically up to 24 months from your last interaction with us), unless you ask us to delete it sooner. Data we process for client campaigns is kept only as set out in the relevant Data Processing Agreement.

How we keep your data secure

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss or misuse. We choose our providers partly for their security standards, and access to personal data within our business is limited to those who need it to do their job.

Automated decision-making

The Reactivation Calculator produces an automated estimate from the figures you enter, but it doesn’t make any decision that has a legal or similarly significant effect on you - it is guidance to help you decide whether to speak to us. We don’t carry out automated decision-making of that kind on our website. Where our client campaigns involve conversational AI, that processing is carried out on behalf of our client under the relevant Data Processing Agreement.

Your rights

You can ask us to:

• Show you what we hold about you
• Correct anything that’s wrong
• Delete it, or restrict or object to how we use it
• Provide it in a portable format
• Stop sending you marketing (use the opt-out in any message, or email us)

We’ll respond to any request within one month. If you received an SMS as part of a campaign we run for one of our clients, that client is the controller of your data; we will pass your request to them and assist as their processor.

Cookies

For visitors to our public website, we don’t set any cookies at all - no analytics, advertising or third-party tracking cookies. The only cookie we set is a strictly necessary session cookie for our own team’s private admin login. Full details are in our Cookie Policy.

Changes to this notice

We may update this notice from time to time. The version in force is the one published on this page, with the “Last updated” date above.

Complaints

If you’re not happy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the chance to put things right first, so please contact us before raising a complaint.